ERUPTCINN
The smooth, natural cinnamon-infused rum you can sip, shoot, or mix.
We were challenged to create assets for this brand that both evoked the feel of the brand and also invoke a feeling of fun that would surround the consumption of the beverage. So we did two different style videos. One was referencing the brand name ERUPTCINN, leaning into the the volcano feel. But we wanted to create more awe and engagement, so we used all practical effects. Real Fire. Real Smoke. Real Lava (or is it?) and it did the trick with a over a 6% engagement rate and over 20,000 impressions from two posts. But we also wanted to create content that took fire in another direction. So we created some lifestyle content around a campfire. Check them out below and you might see a few photos from this shoot scattered throughout the website as well.
This video is one of three videos in this setting. We filmed this in 4k for maximum clarity and crispness.
We took both photos and videos of the real fire, use real volcanic rock in the foreground and slate as the background to give it that base of a volcano vibe. Then we brought in the fire.
Letting a metal can sink in lava without it completely melting sure was a feat. But we got the shot that left many folks asking - “How did you do that?”